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Ethiopia
Ethiopia
SEGNI in Oromiffa stands for something vital in the life of the rural communities: SEED. Almost all farming communities in Ethiopia select their seeds and preserve them with special care. Seed also signifies intergenerational connection and continuity.
In Ethiopia, a youth club program was created by the NGO Melca Ethiopia. This clubs are called SEGNI, but in this case it translates to Social Empowerment through Group and Nature Interaction. Through an intergenerational learning process, SEGNI Clubs link their student members with culture and nature through elders. It raises in the youth a sense of responsibility and empowerment for the conservation of their cultural and natural resources.
In the rural village of Telecho, 60 km West of Addis, fourteen students age 14-16 formed a SEGNI Club.
They develop many activities such as a tree nursery site and plantation of indigenous trees. As part of their life commitment, Telecho School SEGNI Club members have the opportunity to become a generation that integrates the past and the present in the restoration of their environments and betterment of their livelihoods.
A crucial role of Telecho School SEGNI club is to disseminate their learning experiences to the wider community in and out of the school. With this in mind, they undertook a Participatory Video (PV) training and made a film during the 10 days of a Participatory 3D Modelling (P3DM) process that took place in the community center near their school.
This film reflects a mobilization call for all communities to recognize their problems but also their strengths and embrace the opportunities to work together to develop their own rehabilitation solutions. And, as the SEGNI Telecho School members captured in this film, there is a lot to be said but also a lot to be done... And in Telecho they have certainly started.
Netherlands
Netherlands
Our video message was addressed to the hundreds of governors and leaders that were flying to the island to discuss (again) the climate change agenda. As we know, with the increase on the Globe’s temperature there is a clear need for adaptation, especially at the most vulnerable communities. But, we feel that the most urgently need for adaptation is at the world leaders ATTITUDE level. Perhaps a little less wine over good dinners and MUCH MORE solid action!
We made our point across as the clip was selected by Greenpeace and screened in Bali to the world leaders.
Credits
Camera and Editing: Adrian Ciciou
Production, Directing and Script: Fernanda Baumhardt
Project Organization : Greenpeace
Amsterdam, December 2007
Trinidad & Tobago
Trinidad & Tobago
The doc main target audience was composed of stakeholders, local communities and the government agencies involved in the participatory process that included relocation and the management of the area. The goal was to use video as a tool to facilitate dialogue, to show the different perspectives involved and to create room for further reflection.
The challenges to produce this film in “a guerilla filmmaking style” were easily overwritten by the joy of seeing the communities’ voices of hopes magnified and dignified by the big screen and loudly heard by the other actors.
Credits
Editing: Justin Benn
Production, Directing, Camera and Interviews: Fernanda Baumhardt
Project Organization - Canari
LaTrinidad and Tobago, May 2008
Panama
Panama
Aiming to discuss and exchange lessons learned from the previous year, more than 80 disaster specialists got their brains and strength together during five intense days at the Red Cross/Red Crescent annual pre-hurricane meeting that happened in June of 2008 in Panama City.
This seven-minute video brings important highlights of participants’ experiences of the 2007 season, their 2008 expectations and their impressions on climate changes. Can hurricanes possibly be getting stronger and more frequent as a result of global warming? Watch the video to find out.
Credits
Editing: Fernanda Baumhardt and Matt Schaffer
Production, Directing, Camera and Interviews: Fernanda Baumhardt
Project Organization : Red Cross / Red Crescent Climate Centre
Panama, June 2008
Brazil
Brazil
Project Coordination
The campaign was anchored on a 60 seconds TV commercial created by ?EC Comunicação (creative agency in São Paulo) and was originated from colorful drawings of the "good and bad in the world" made by the children of Casa do Zezinho- an education institution located on a poor neighborhood of the city.
The spot was aired in over 25 cable network in Brazil such as MTV, Cartoon Network, TNT, Bloomberg TV, National Geographic, Discovery Channel and Discovery Kids. The PR efforts of the campaign resulted on great press coverage.
Netherlands
Netherlands
Global warming has been in the media for a while and the exposure has affected how people view this environmental problem. Supported by the Vrije University Amsterdam and its Clima Futura project, we went out to hear the voices of normal citizens on Climate Change. In a “dutch” winter day of 13ºC.
Credits
Production, Directing and Interviews: Fernanda Baumhardt
Camera and Editing: Adrian Ciciou
Amsterdam, February 2008
Global
Global
The task force and campaign mission was to raise awareness to the Earth Charter through media, touching hearts and moving minds around the world, inspiring people individually and collectively to transform their way of thinking, reflecting and acting for all - humanity, life and "Earth".
Partnerships were formed with major media organizations that jointly donated over U$ 19 million in ad space in more than 25 countries.
The campaign was launched on Earth Day 2010 and was fully created and produced on a volunteer basis.
Go to site
Founder's profile
Fernanda Baumhardt
Born in October of 1970 in Porto Alegre, Brazil.
Brazilian and EU/Italian citizen, has worked in more than 20 countries.
"Throughout my life’s journeys - professional, personal and spiritual – I have accumulated lessons that have transformed my once “normal road” into a deep sense of mission. As your mission is a reflect of your values, I had the vision to create ProPlaneta so values could flourish into real actions."
After 12 years working in the media industry, I was hit by a big questioning phase of working for a purpose and not only to make a living. I had this deep need to work for a cause and not just a salary. But it took me around six months balancing out pro’s and con’s to finally decide that I needed to courageously follow my heart and refocus my career and energy in an area that could make more difference. So with my heart pumping strong, I gave back my CNN business cards and stepped down from my big car and heels. My motivation was to find a way to merge my experience with media and communications with our planet’s needs. But before going out there willing to randomly help, I decided to put my foot on the ground and firstly learn about these problems from a scientific and academic point of view. How really serious is the situation humanity and our planet are facing?
To answer this and many other questions, I joined a master program in the Faculty of Earth and Life Science at Vrije University in Amsterdam. There, more lessons I learned, more questions surfaced and I came to realize that the core of our main problems are deeply related to poor ethics and values. I then came across the ethical principles of The Earth Charter. It’s Preamble and The Way Forward are an important source of inspiration and hope, despite the news headlines daily out there.
After two months in Malawi, I saw with my eyes, brain and heart, the efficiency of this tool in helping document and transfer information to groups and communities. Information that, in the end of the day, translated into more food on their tables. That’s when you begin making a difference, even if a small one.
After this experience, which was published on a scientific journal in Europe (‘Farmers become filmmakers: climate change adaptation in Malawi’, IIED, PLA N 60°), I was absolutely sure that I had found the new north in mine and in Proplaneta’s winding roads. Due to the results of this project, I ended up being awarded by the Images and Voices of Hope Institute that recognizes media and communication professionals that are acting using media and communications as agents of change.
As a journalist, participatory-video was something natural, but in the same time completely different and fascinating: to help community members to learn how to operate a camera, build a script, hold the microphone and be confident to identify and tell in their own perspectives, REAL STORIES that can make a difference for them and especially, to all the communities that watch and learn with the films made by “people just like us”. And certainly, there is a lot more to be done.
With gratitude,
Fernanda