Brazil
Project Coordination
In 2009 one of Pro Planeta's strongest focuses was helping to raise awareness of The Earth Charter to promote understanding of its ethical vision and principles. Our planet's main challenges - environmental, social, economical, political and spiritual - are all interconnected and reflect a deeper crisis rooted in our ethical values and foundation.
The campaign was anchored on a 60 seconds TV commercial created by ?EC Comunicação (creative agency in São Paulo) and was originated from colorful drawings of the "good and bad in the world" made by the children of Casa do Zezinho- an education institution located on a poor neighborhood of the city.
The spot was aired in over 25 cable network in Brazil such as MTV, Cartoon Network, TNT, Bloomberg TV, National Geographic, Discovery Channel and Discovery Kids. The PR efforts of the campaign resulted on great press coverage.
The campaign was anchored on a 60 seconds TV commercial created by ?EC Comunicação (creative agency in São Paulo) and was originated from colorful drawings of the "good and bad in the world" made by the children of Casa do Zezinho- an education institution located on a poor neighborhood of the city.
The spot was aired in over 25 cable network in Brazil such as MTV, Cartoon Network, TNT, Bloomberg TV, National Geographic, Discovery Channel and Discovery Kids. The PR efforts of the campaign resulted on great press coverage.
