In 2010 Pro Planeta helped set up Earth Charter's first communications task force and coordinated the launch of Earth Charter's first international communications campaign.
The task force and campaign mission was to raise awareness to the Earth Charter through media, touching hearts and moving minds around the world, inspiring people individually and collectively to transform their way of thinking, reflecting and acting for all - humanity, life and "Earth".
Partnerships were formed with major media organizations that jointly donated over U$ 19 million in ad space in more than 25 countries.
The campaign was launched on Earth Day 2010 and was fully created and produced on a volunteer basis.
Go to site
The task force and campaign mission was to raise awareness to the Earth Charter through media, touching hearts and moving minds around the world, inspiring people individually and collectively to transform their way of thinking, reflecting and acting for all - humanity, life and "Earth".
Partnerships were formed with major media organizations that jointly donated over U$ 19 million in ad space in more than 25 countries.
The campaign was launched on Earth Day 2010 and was fully created and produced on a volunteer basis.
Go to site